SEO is something that’s challenging for everybody who produces their own online content. Most of the time we define ourselves as ‘content creators’, ‘writers’ or the broader umbrella of ‘blogger’. But what comes under that? Photographer, editor, copywriter, coder, SEO specialist, social media guru…it’s quite endless.
Today I’ve teamed up with click.co.uk
to share some of my own SEO experience and to hopefully help you learn how to optimise your SEO on your WordPress based blog. #SEOYourBlog
Get used to your platform
Firstly, you need to spend some time getting used to your platform’s interface, play around with categories, check out your tags, and for the love of god, make sure you have Yoast SEO. Know how to install plugins, know how to install mobile response themes (this REALLY helps Google to rank you) and make sure you’re able to access everything you need to access.
When creating original content for your blog, you need to create engaging copy. Nothing else matters if your content isn’t enjoyable to read, sure it might look pretty and read perfectly SEO friendly, but entirely SEO friendly content isn’t human-friendly.
There’s no substitute for good content, as good content garners retweets, comments, engagements that will all have a knock-on effect on your SEO! It’s truly a balancing act. You don’t want to be pushing out long form, unstructured content with no real focus on any particular topic, phrases or keywords. ‘Keywords’ are something you’ll see thrown about time and time again. To boil it down as simply as possible, remember to choose a focus, and try to naturally work these words/phrases into your copy so that Google and search engines will recognise your post is talking about this related topic. However, search engines can pick up when these words are being forced in for the sake of it- as can your readers. Make sure to find your own rhythm.
Every WordPress blogger’s best friend is Yoast SEO. It helps everyone from complete beginners to more hardened SEO experts. There isn’t much to explain here, apart from just doing what it tells you as much as possible. Ensure you include a focus keyword, to help with the previous paragraph, make sure to add a meta description, etc. Essentially, follow the rules it sets and you’re off to a damn good start.
Think about the internet, everything is connected. We navigate the internet via hyperlinks, and we aim to click through as much as possible. When people come to your blog, you don’t want them reading one post, hitting a dead end with no links and closing the tab. Easy way to prevent this, link build!
Connect your posts to each other, if you have content that relates to a previously written post, connect it! I wrote this post about visiting Nazca in Peru, but ensured to highlight that I have a ton of other travel posts featuring cities around the world, and more of Peru too. Just like that I’ve created a web and a pathway for readers to click through if they’re interested.
External links are VERY valuable. These will help to up your Domain Authority score, which search engines love, it essentially means how trustworthy your site is. Guest post and feature on other platforms, connect these pieces to your own content, share your content far and wide and you’ll find it begins to have a life of its own.
Diversify Your Content
It’s easier said than done, but by diversifying your content, you could haul in a whole host of new audiences. By starting a podcast, you can connect this through to your blog, creating new links and a further map of ‘you’. Video content allows you to stream traffic from YouTube to your blog, and vice versa, plus video content is always very mobile responsive, something search engines look out for. By bettering your photography (and always including alt-text), you can grow on social media, that directs people to your blog!
SEO and PPC
The goal of implementing SEO practices to your blog or site is to help it rank higher on Search Engine Results Pages (SERPs), this will help the potential audience find your site when making relevant searches. SEO practices can take a long time and effort before results start to show. In such instances, some may consider using paid search in conjunction with their SEO strategy for more immediate results.
Paid search guarantees your desired web page to show up above any organic content on SERPs, this is especially useful if you want to see an instant impact on your website’s traffic rather than waiting for the impacts of SEO to kick in.
As described above, both SEO and PPC can bring benefits to your site. While some might prefer implementing one or the other, it certainly doesn’t mean you should only utilise one of the two strategies, in fact, a combined use will allow them to support each other synergistically. For some, this may be a complicated process, but professional assistance can be found by reaching out to an SEO and PPC agency.
Of course, these are only a few tiny tips and there’s countless things you can be doing to better your SEO tactics! If you want to learn more, head to click.co.uk